hispanic
market facts

The state with the highest percentage of Spanish-speakers at home is New Mexico (28%), followed by Texas (27.4%) and California (26.8%). (American Community Survey, U.S. Census Bureau, 2002)
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The buying power of Hispanics - which have surpassed blacks as the largest U.S. ethnic group - will be roughly $900 billion a year in 2007, up from just over $200 billion in 1990 (Selig Center for Economic Growth)
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The Hispanic population will jump from 11.8 percent of all Americans in 2000 to 18.2 percent in 2025 to 24.3 percent by 2050. (U.S. Census Bureau)
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About 10 percent of the Hispanic population here posted household income of more than $100,000. (U.S. Census Bureau)
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Hispanics spend 16.3% of their income annually on food, as opposed to 13 % for non-Hispanics. (Consumer Expenditure Survey, 2002)
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U.S. Hispanics are among the three largest Latin markets for frozen food, with an annual increase in demand estimated at five times that of demand for other food products. (Infoamericas, 2003)
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Welcome to the Comida Latina NewsBytes, your source for information on the Hispanic food and beverage market. Suggestions and news submissions are welcome! Contact us at newsbytes-editor@expo-comida-latina.com.

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companies in the news

Pepsi, Taco Bell® Partner to Offer Mountain Dew

Baja Blast™
Mountain Dew Baja Blast™, which features a Mexican-inspired tropical lime flavor, is being offered in Taco Bell restaurants only through a first-of-its-kind partnership. No other   international beverage company and quick-service restaurant have ever collaborated to create a proprietary beverage designed to complement a restaurant chain's menu. "Pepsi has proven to be a true strategic partner and understands our need to continue to differentiate ourselves in the marketplace," said Greg Creed, chief marketing officer, Taco Bell Corp. The new Mountain Dew drink became available in participating Taco Bell® restaurants July 29. Research by Pepsi has show that Taco Bell® customers are one-and-a-half times more likely to drink Mountain Dew than the average American.
(source: HispanicPRWire, Aug. 5, 2004 )

RedEye Brand's Tapatia Sangrita Partners With Sauza Hornitos Tequila in Texas
Tapatía Sangrita, a product of RedEye Brand, Inc., is partnering with Sauza Tequila for a product promotion in Texas this month. Trial-sized bottles of Tapatía will be attached to 750ml bottles of Sauza Hornitos Tequila and distributed to liquor stores in the Austin, Dallas-Fort Worth, Houston, and San Antonio markets.   Launched in April 2004, the sangrita consists of tomato juice, orange juice, and spices and is traditionally used as a tequila chaser. “By featuring Tapatía with Sauza Hornitos Tequila, those familiar with sangrita will find a product available in the States similar to what they've tasted in Mexico,” says Robert Phillips, CEO of RedEye Brand, Inc.   “For those who haven't tried sangrita before, it gives them an opportunity to drink premium tequila the traditional Mexican way.”

(source: RedEye, Inc., July 2004 )

EMEX Pumps Up Promotion of Mangos To U.S. Retailers, Consumers

According to a recent press release, EMEX, a Mexican mango producers and packers association, is launching a $1.8 million marketing campaign to increase consumption in the U.S. The current per-capita level of consumption is less than two pounds. According to Anita Fial, president of Lewis & Neale Inc., a Manhattan-based agency managing the campaign, “Focus groups we've conducted across the country show that people love the flavor of mangos, but many don't know how to tell whether they're ripe or even how to cut them.” Industry representatives will be visiting key retail chains to discuss ways to develop in-store merchandising programs. Media promotion will also be done targeting Lationo and mainstream consumers. Mexico is currently the leading supplier of mangos to the U.S. market, sending five varieties of mangos each season.

(source: Lewis & Neale, July 2004 )

food facts

Candy Manufacturers Looking To Serve Sweet Tooth of Latino Market

The candy industry is seeing dollar signs when it looks to the U.S. Hispanic population. Big players like Hershey's are coming up with candies targeting the Latino consumer, and those who aren't manufacturing anything yet are looking to purchase Hispanic candy companies or form partnerships. Latino companies already selling to these consumers have been recording annual growth rates of 10 percent to 20 percent during the past decade. Flavors that candy companies are working to incorporate for the Latino consumer are anything tropical or spicy, which kids love. Also, Hershey's is putting out a kiss filled with dulce de leche, or caramel, popular with Hispanics.
(source: Chicago Tribune, August 2, 2004 )

expo comida latina show update
October 3-5, 2004
Los Angeles
Convention Center
October 26-27, 2004
Jacob K. Javits
Convention Center
April 24-25, 2005
Henry B. Gonzalez
Convention Center

Now Live Online:

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Los Angeles

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Los Angeles

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Visit either the Los Angeles homepage or the New York homepage and scroll down to see what's happening at the show.

Visit www.expo-comida-latina.com for more information on how to find the 2004 space application, rates and floor plan. And be sure to consult your sales representative for determining the best booth package for next year - email info@expo-comida-latina.com or call 207-842-5504 today.

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allied publications

EXPO COMIDA LATINA'S Official Supporting Publication:
El Restaurante Mexicano

American Food & Ag Exporter
Deli Business
Food Distribution
Griffin Report
Las Vegas Foodservice
Modern Foodservice
Modern Grocer
Produce Business
Produce News
Progressive Grocer
Supermarket News
Supermercados
Total Food Service
Yankee Foodservice

about us

The Comida Latina NewsBytes are presented by Diversified Business Communications and the organizers of EXPO COMIDA LATINA, The Hispanic Food & Beverage Show.

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